New Name For CDA

CHILD DEVELOPMENT ASSOCIATION (CDA) ANNOUNCES REBRAND AND NAME CHANGE TO CHILDREN’S DEVELOPMENT ACADEMY(CDA)

Five decades ago, a small group of concerned citizens came together to form the Child Development Association to provide early care and learning to children from low-income families in the heart of historic Roswell. The CDA began in volunteers’ homes, moved to the vacant Sunday school rooms of Roswell Presbyterian Church before settling in a two-room schoolhouse in the Groveway Community with temporary relocation at Zion Missionary Baptist Church during construction of our current school and community center. Today that two-room schoolhouse is a building with ten classrooms and 2 acres of playground. The CDA also operates 2 satellite Kids Express locations in Sandy Springs and Adamsville.

“As we begin to celebrate our 50th anniversary year and think about our next half century, we wanted to update the CDA name to better reflect our mission and work,” said Maggie DeCan, CEO & Executive Director of the CDA. “For the last 6 months the board and staff worked on developing our strategic priorities, vision, mission and values. “For branding expertise, we enlisted the help of new CDA board member Steve Harding at Aimes Scullin O’Haire Advertising. Having a heart for kids and education, Steve and his co-worker, Ryan Mikesell provided their expertise pro-bono. The goal was to retain the wonderful reputation for excellence that the CDA has built with updated brand communication to more accurately reflect the culture and mission into our next 50 years. We are excited and believe that the new logo and name change to Children’s Development Academy will better convey that we are a school for young children that provides the highest quality early learning and care.”

Affording all children in our community high-quality early education is the CDA mission, accomplished by creating a safe, nurturing place for young children to prepare for school. The CDA serves over 2,000 children annually at our four-acre campus in the historic Grove Way neighborhood of Roswell and two Kids Express drop-in locations. Annually, the Children’s Center prepares nearly 240 economically-disadvantaged preschoolers for kindergarten with structured curriculum, fully accredited teachers and serving over 70,000 nutritious meals and snacks annually. While Roswell is home to nearly 50% of the children at the Center, another 40% living in Sandy Springs and other children coming from counties across the north metro Atlanta area. The CDA is the only high-quality center in the north Metro-Atlanta arc offering need-based tuition scholarships and subsidies in a NAEYC accredited, Georgia 3-star quality rated preschool center. The CDA is a 501(c)3 organization and tax deductible contributions may be made through their website. To learn more or support our work please visit www.cdakids.org.