How did they come up with that name?

By Ethan Craig

We get questioned a lot about the names of the beers we serve at Tap & Six! There are thousands of craft breweries and tens of thousands of individual craft beers. Most breweries rotate the beers they are producing and often brew more than 100 different ones in a year. Most brewers think of every beer as a work of art, and they aren’t going to settle for just any name. It takes thought and creativity to come up with some of the crazy names that come through our doors.

Some breweries follow a theme when they name their beer. Our friend Tim Stevens at From the Earth Brewing names every beer after a song, Panhead Brewing follows a hot-rod motif, and Bach Brewing is all about the beach. After thinking about all of the work that goes into naming a beer, I’d like to share a few of my favorites:

668 The Neighbor of the Beast from New England Brewing. This is my favorite. Get it? The devil lives at 666…
Geriatric Hipster Club from The Bruery is as much a cocktail as it is a beer. The Bruery says, “Whether you are a mustachioed hipster, a WWII veteran or just a person who enjoys a well-made drink, this beer is for you.”

Rasberry Tarty McFly, a raspberry sour from Gate City Brewing. Back to the Future, anyone?
Cashmere – So Soft and So Smooth, a New England-style IPA from Variant Brewing. The name is just begging you to try it on.
Don’t Call it Hotlanta, a quadruple hopped IPA from Monday Night Brewing. What’s the fastest way to make an Atlanta native cringe? Say “Hotlanta.”
A Boysen Named Sue, a fruited sour from Schoolhouse Brewing in Marietta. This one is for all of the Johnny Cash lovers. And by the way, Schoolhouse is new to the craft beer scene, and I’d highly recommend you check them out!
Ryan and the Gosling, an American Brett style pale ale from Evil Twin Brewing in New York. It’s only 4% ABV!
Prize Inside, a cracker jack stout from Wild Leap Brew Co. It tastes of caramel, peanuts and baseball.
Root Beer from Red Hare Brewing. Okay, the name isn’t very creative, but it’s the best tasting root beer I’ve ever had.
Wheat Will Rock You, an American wheat ale from Reformation Brewery. Reformation collaborated with 97.1 The River on this one for a little summertime fun.
Second Chances, a dry hopped IPA collaboration between From the Earth and Tap & Six. I mean, how could I leave this one off? A portion of the proceeds benefit the Atlanta Humane Society to help give their furry friends second chances.

Ethan Craig is Craft Beer Curator at Tap & Six Craft Beer House, a craft beer market and bar in Historic Roswell at 23 Oak Street.